Marketing 101 Needed

The champagne Cristal, is one of France's best-selling wines. High in quality, bottles sell for $300 in stores to $400-600 in bars. Celebrities fill their bathtubs with Cristal on a regular basis. While the French believe it's the quality of their bubbly, it is the rap industry who put Cristal on the map all over the world. Every other rapper talks about Cris, and every kid from suburbia recognizes the shiny gold bottle. Cristal is one of many brand names whose CEO's should be down on bended knees to the rap industry, thanking them for their success. Well, apparently the French company of Cristal, has pissed off the monster of the rap game, Jay-Z with some comments about not having any power to stop rappers from drinking their fine champagne. Well Jay-Z has banned Cris from the 40/40 club, and others are following suit. It's probably Jay-Z who started the Cris phenomenon, and it looks like it might be him that knocks it out. To the CEO of Cristal: Nobody really cares if your champagne goes good with tilapia, and you should maybe embrace those who have filled your pockets for the past decade or so. You may not see Fat Joe at your next wine club social, but you should be kissing his butt every chance you get.