Steve Jobs' keynote at the WWDC is this morning, and for many, Santa Claus has nothing on Jobs. What will He give us today that we will not stop talking about until 4 weeks before the next keynote address in January? The power is just unbelievable to me that people cannot wait to hear what surprises are in store. Steve Jobs could tell the world today that his Golden Retriever just had puppies and a new photo album, created in iPhoto of course, is now on the Apple site for the world to see, and it would not matter. He has created a captivated world who understands that Apple will provide useful and fun products that add to the computing experience for all. The developers and high-end folks understand the beauty behind the OS-X, particularly with the new Leopard, which will be showcased and released to developers-only today. The public understands that a new iMac, or iPod, or iAnything, will be the next best thing on the market. Apple has taken marketing to a new life form, and CEO's around the world can be nothing short of envious. Has any company created such buzz in history? The only fault I see to the marketing craze is that consumers often hold out waiting for the next best thing. Should I buy my new Mac now, or wait for Leopard? Should a buy that cool iMac or wait for the brushed metal iMac said to be on the horizon? The cycle of anticipation never ends.My guess for the next big release: Touch/wide-screen iPods with huge hard drive for the video rental service speculated for the fall. Apple Insider details the negotiations Apple is having with Hollywood for $2.99/month movie rentals on iTunes. The 80GB small screen will not seal the deal for many. We shall find out soon.
