Tuesday, July 17, 2007

Def Jam Apple

From Moli and MacRumors, looks like Apple wants a piece of the hip-hop world and more of the music biz. The rumor mill says a deal is eminent between Def Jam CEO, Jay-Z (with Beyonce, of course) and Apple. Apparently, Apple wants to save the day again and resurrect what many critics believe is a dying recording industry. Jay-Z would run the new music division of Apple and use the power of Apple to distribute music digitally; which is inevitable. This could be an exciting venture as the music industry as we know it is changing its model to adapt to the digital times. iTunes has obviously played a giant role in making it easy for everyone to get anything on demand, but the possibilities are endless if the recording industry bypasses the bureaucratic record execs, and goes straight to the internet. Could be an interesting time in music history, and no doubt the superpowers of Jay-Z and Steve Jobs will make a big attempt to redefine an already giant industry. Should be fun.